Who we are

Twenty years ago we had a vision about our own assortment of high-quality herbal dietary supplements. Over the time, we grew into a company employing over 20 pharmacy and phytotherapy professionals. Our program includes an array of products designed to preserve health and prevent numerous disorders and diseases, in both women and men.

From our early days, quality has been our main priority. Our choice is not only to include the best and most natural ingredients in our products, but also to systematically implement the ISO9001:2015 standard and HACCP system.

Herba Svet is a company based in Belgrade, capital of Serbia, situated in the Balkan Peninsula. It is a region with pristine fields and untouched nature, rich in medicinal plants that have been used for centuries in traditional medicine. Today our life significantly differs from that of our ancestors: we breathe polluted air, eat food saturated with pesticides and antibiotics, we are constantly under stress and we spend most of our time indoors, away from nature. Modern way of life is taking its toll, and the list of disorders that we are experiencing today is getting bigger. Official medicine usually offers us drugs to relieve individual symptoms, not to cure the disease.

It is obvious that we need to approach the patient and the problem holistically, and use the knowledge of our ancestors that had helped numerous generations before us. It is exactly this knowledge that Herba Svet relies on when creating the products, however it is implemented in a modern, scientific way. That is why our preparations contain carefully selected medicinal herbs, in proportions that give the best synergistic effect.

Our hard work is not unrecognized: Herba Svet has been receiving awards over the last two decades for supreme quality, including over 30 gold medals, several golden cups, and continuous Golden Certificates of Creditworthiness Rating by Bisnode. However, our best awards are the news we get from our users:

  • I got pregnant after 5 years of sterility, or
  • The fibroid has shrank to half its size,
  • The cysts are gone, my doctor couldn’t believe it,
  • I avoided surgery,
  • The pain’s gone,
  • I no longer get hot flashes,
  • My eczema is history,
  • My acne scars disappeared…

…these are just few of the comments we get every day that give us the strongest motivation to continue our mission.

Today Herba Svet products can be found globally, all around Europe, in America, Australia and Asia, and recently we have introduced some of them in the Middle East region. Our plan is to keep expanding and bringing best quality herbal remedies to people all around the world. Because we came from nature and we cannot exist without it.

Tea of Freedom

As 1773 was drawing to a close, an iconic event in the history of North America took place. For years Britain had been collecting taxes in its North American colonies on a great number of food products, including tea, yet not giving anything in return, not even parliamentary representation. This situation outraged the colonists who organised protests along the Eastern Coast, culminating in “the sons of freedom” marching to the Boston port and throwing overboard a newly arrived shipment of tea into the Boston harbour. The 45 ton-shipment was worth a small fortune – around 10,000 pounds at the time.

After the incident, as the sea was brimming with soggy tea for days, the American Revolution was gaining momentum in 13 colonies, a revolution that finally led to independence and the birth of the United States of America in 1783. This event gave a very bad name to the traditional English tea. Naturally, alternative drinks had to be found. Tea’s misfortune was fortunate for coffee and another plant which grows all over the world – goldenrod.

Goldenrod, or solidago, which became known in America as the “tea of freedom” became massively popular and was exported even to China. Actually, goldenrod has a very interesting trading history. In the 12th century, the Egyptian Vizier Saladin who fought Richard the Lion Heart in the 3rd Crusade, believed that goldenrod had good healing properties. Via the Middle East, goldenrod’s good name reached England, where it was included in the English herbal treasury in Elizabethan times. It is interesting that the English had paid a lot of gold for this plant in the Middle East, until they finally realised that it grew in abundance in English wilderness too.

Goldenrod grows everywhere. It was used by American Indians and it was also part of Greek mythology. Astraea, the virgin goddess in ancient Greece, fleeing from the wickedness of humanity, ascended to heaven to become the constellation Virgo which can still be seen twinkling in the sky on a clear night. The moral decline of humanity was punished by a flood; after the flood waters receded leaving behind mud, Astraea’s tears of compassion were fated to have watered a seed of a gold-flowered plant, a symbol of faith in a better future: Solidago virgaurea herba.

The fact that this plant has so many names – wound wort, Canada goldenrod, northern goldenrod, Missouri goldenrod, giant goldenrod, yellow weed, Aaron’s rod – speaks best of its popularity. What are its medicinal properties that have been known for centuries – to the ancient Greeks, Saladin, he Elizabethans and to the people in the Balkans?

Apart from helping in a great number of ailments – from tonsillitis to bronchitis and depression, goldenrod is a highly regarded herbal remedy used to treat urinary tract infections. It acts as a mild diuretic and antiseptic, and helps to “cleanse” the urinary tract. As it has the power to flush out excess water from the body, goldenrod is very useful in the treatment of all ailments which infections additionally complicate, such as rheumatoid arthritis, gout and hypertension. It is also used for the treatment of fungal and bacterial infections of the urinary and vaginal tracts, as well as infections of the mucus membrane of the mouth and the throat. It also helps flush out sand and stones. Apart from cleansing the urinary tract, it also has a spasmolytic effect: it relaxes the bladder, thus relieving pain that frequently accompanies infections.

The three-pronged action of this plant – anti-inflammatory, diuretic and spasmolytic – is the reason why it is a very frequent ingredient of herbal mixtures used to cleanse the urinary tract and is also used as a supplementary therapy alongside antibiotics. This is how it has found its way into Nefrovit. Nefrovit is a natural formula used to revitalise and maintain the health of kidneys, urinary organs and the prostate. Its diuretic properties help maintain the right balance of fluids in the body, calm acute and chronic infections of the kidneys, the bladder and urinary organs and help with bacterial infections, including the most persistent one – Escherichia. Nefrovit also prevents the appearance of sand and stones and helps flush them out.

As goldenrod – the tea of freedom – many years ago brought a great deal of relief to the North American colonists it continues to the present day to offer relief to those who suffer from urinary infections.

Goldenrod, wound wort, giant goldenrod, yellow weed, Aaron’s rod… Nefrovit. Another name of Freedom!